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1 counter-advertising
Englisch-Deutsch Fachwörterbuch der Wirtschaft > counter-advertising
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2 counter advertising
рекл. = counteradvertising -
3 counter advertising
Реклама: контрреклама -
4 counter-advertising message
рекл. = counter advertisementАнгло-русский экономический словарь > counter-advertising message
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5 counter-advertising message
Реклама: обращение контррекламыУниверсальный англо-русский словарь > counter-advertising message
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6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 counter
I сущ.1) стат. счетчик (лицо, проводящее перепись путем опроса)2) стат. счетчик ( устройство для подсчетов)3) юр. регистр4) торг. прилавок, стойка, окошко (прилавок внутри магазина, через который передается купленный в отделе товар)After you have finished with accounting please pick up your medication at the medicine counter. — После того как расчеты будут окончены, пожалуйста заберите свое лекарство в окошке для выдачи лекарств.
Syn:stand 1)See:5) торг., амер. отдел скидок* ( отдел продажи по сниженным ценам)6) ТМО канал системы массового обслуживанияSyn:II сущ.общ. нечто обратное; противоположностьSyn:contrary 1), opposite 2)See: -
8 counter offensive
марк. ответное нападение, оборонительное нападение* (одна из стратегий оборонительной маркетинговой войны, которая заключается в атаке конкурента (его самых слабых позиций) в ответ на его атаку; напр., проведение своей рекламной кампании в ответ на рекламную кампанию конкурента или выпуск нового продукта, который превосходит новый продукт конкурента)Syn:See: -
9 counter service
встречная услуга; компетенция -
10 counter-cyclical advertising
Реклама: реклама, не учитывающая изменения данных продаж, сохранение или увеличении расходов на рекламу несмотря на спад в экономикеУниверсальный англо-русский словарь > counter-cyclical advertising
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11 counteradvertising
сущ.1) рекл. = corrective advertising2) рекл. антиреклама (реклама, цель которой убедить потребителей не покупать какие-л. товары; напр., антиреклама сигарет или алкогольной продукции)See:
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антиреклама: реклама группы общественности, убеждающая потребителей не покупать какие-либо товары или группы товаров; такая антиреклама должна получить одобрение Комиссии по справедливой торговле. -
12 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
13 средство
I ср.
1) mean(s) ;
facilities чистящее средство ≈ cleaner средство сообщения ≈ intermedium средство разрушения ≈ destructive agency каустическое средство ≈ caustic транспортное средство ≈ carrier моющее средство ≈ detergent, abstergent, cleanser
2) (от чего-л.;
лекарство) remedy( for) эффективное средство ≈ effective remedy, efficacious remedy супрессивное средство ≈ suppressant противовоспалительное средство ≈ resolvent мед. гомеопатическое средство ≈ homeopathic remedy народное средство ≈ folk remedy профилактическое средство ≈ preventive мед., prophylactic предохраняющее средство ≈ preservative снотворное средство ≈ opiate, sleeping-draught, somnifacient глистогонное средство ≈ helminthic, vermifuge мочегонное средство ≈ diuretic потогонное средство ≈ diaphoretic, sudorific слабительное средство ≈ depletive прижигающее средство ≈ cautery вяжущее средство ≈ astringent противоцинготное средство ≈ antiscorbutic укрепляющее средство, тонизирующее средство ≈ tonic, bracer, restorative, corroborative, corroborant анестезирующее средство, обезболивающее средство ≈ anaesthetic оттягивающее средство, отвлекающее средство ≈ counter-attraction, revulsive, counter-irritant болеутоляющее средство ≈ analgesic, anodyne, assuagement, paregoric;
pain(-) killer;
balm антисептическое средство ≈ antiseptic асептическое средство ≈ aseptic сердечное средство ≈ cordial нейтрализующее средство ≈ corrective успокоительное средство ≈ demulcent, depressant, nervine;
pacifier шутл. II мн. (материальный достаток) means это ему не по средствам ≈ it is more than he can afford средства к существованию ≈ means of subsistence;
livelihood ед. жить по средствам ≈ to live within one's means жить не по средствам ≈ to live beyond one's means человек со средствами ≈ man of means без средств ≈ aground, out-of-pocket III мн. (предмет, совокупность приспособлений) средства массовой коммуникации ≈ mass media денежные средства ≈ bankroll, funds средства сообщения ≈ communicative means средства транспорта ≈ transport facilities пускать в ход все средства ≈ to leave no stone unturned;
to move heaven and earth идиом.средств|о - с.
1. means pl. ;
~а массовой информации mass media;
~а первой помощи (на транспортном средстве) first-aid equipment;
~а передвижения conveyance sg. ;
means of conveyance;
транспортные ~а means of conveyance;
всеми ~ами by every means;
для него все ~а хороши he`ll stop at nothing;
2. (лекарство) remedy;
перевязочные ~а dressings;
dressing material sg. ;
3. мн. (деньги, материальные ценности) means;
~а обращение фин. means of circulation;
валютные ~а фин. currency resources;
~а в рублях и иностранной валюте фин. funds in roubles and foreign currency;
вырученные ~а earnings, returns, receipts, proceeds;
денежные ~а money( resources) ;
заёмные ~а фин. borrowed funds;
замороженные ~а фин. frozen funds;
кредитные ~а фин. credit funds;
ликвидные ~а фин. liquid funds;
оборотные ~а фин. circulating funds;
~а платежа фин. instrument of payment, means of payment;
~а предприятия фин. assets, means of payment;
привлечённые ~а фин. borrowed funds;
~а производства фин. capital( investment, producer`s) goods;
собственные ~а фин. internal funds;
~а уставного фонда фин. authorized capital;
~а хозрасчётных организаций фин. funds of self-supporting organizations;
~а существования means of subsistence/livelihood;
отпускать большие денежные ~а assign large sums (of money) ;
по ~ам (well) within one`s means;
не по ~ам beyond one`s means*
4. medium;
~ рекламирования medium for advertising.Большой англо-русский и русско-английский словарь > средство
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14 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
* * *
реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
15 claim
1. сущ.1)а) эк., юр. требование, претензия, притязание (на что-л.)ATTRIBUTES:
territorial claims — территориальные претензии [притязания\]
б) фин., юр. требование (право на активы, принадлежащие другому лицу, напр., на заложенные активы, на активы умершего лица)See:administrative claim, equity claim, general claim, postpetition claim, prepetition claim, secured claim, specific claim, unsecured claim, proof of claim, lienв) страх. страховое требование (требование выплаты страхового возмещения в соответствии с условиями страхового полиса в том числе по государственному социальному страхованию)COMBS:
to put in [submit\] a claim — выставить требование о выплате страхового возмещения
Syn:See:closed claim, death claim 1), dental claim, fraudulent claim, gross claims, in-network claim, incurred but not reported, incurred claims, long-tail claims, medical claim, net claims, open claim, out-of-area claim, out-of-network claim, outstanding claim, paid claims, reinsurance claim, reopened claim, reported claims, Associate in Claims, affidavit of claim, claim agent, claim broker, claim consultant, claim duration, claim manager, claim supervisor, claims adjustment, claims administration, claim administrator, claims administrator, claims agent, claims bordereau, claims broker, claims consultant, claims department, claims determination, claim examiner, claims expenses, claims experience, claims frequency, claims handler, claims history, claims inspector, claims investigation, claims investigator, claims leader, claims management, claims manager, claims processing, claims ratio, claims representative, claims reserve, claims services, claims settlement, claims severity, claims supervisor, claims adjusting company, claims equalisation reserve, no claims bonus, no claims certificate, claims-made coverage, Claims and Underwriting Exchange, Xchanging Claims Services, insurance money, insured event, claim-freeг) эк. заявление, требование (напр. о выделении дополнительных финансовых средств)ATTRIBUTES:
COMBS:
The union put a 6% wage claim. — Профсоюз выставил требование о шестипроцентном повышении заработной платы.
д) юр. право (на что-л.); (законная) претензияATTRIBUTES:
He has no legal claim to the property. — Он не имеет прав на имущество.
2) юр. иск, жалоба; претензия, рекламацияCOMBS:
claim in return, counter claim — встречное требование; встречный иск
to make [to lodge\] a claim against (smb.) — возбуждать иск против (кого-л.), подавать жалобу на (кого-л.)
Syn:See:advertising claim 2), death claim 2), liability claim, long-tail claims, medical claim, product liability claim, claim agent 1) Foreign Claims Settlement Commission3) общ. утверждение, заявлениеhis claims to the contrary notwithstanding — несмотря на то, что он утверждает обратное
The Leader of the Council was asked to comment on press claims that the auditor has found errors in his returns of expenses. — Главу совета попросили прокомментировать заявления прессы о том, что аудитор обнаружил ошибки в его отчетах о расходовании средств.
See:4)а) доб., преим. амер. и австр. участок земли, отведенный под разработку недрб) доб., преим. амер. и австр. заявка на отвод участка2. гл.1) юр. предъявлять права (на что-л.)2) юр., эк. предъявлять претензию, требовать компенсации (право какого-л. лица требовать от другого лица возмещения убытков, вызванными действиями последнего)You are entitled to claim interest on late payments. — У вас есть право требовать уплаты процентов за просроченные платежи.
The Government has introduced legislation to give businesses a statutory right to claim interest if another business pays its bills late.
See:3) страх. требовать выплаты (требовать выплаты по страховому полису в связи с наступлением страхового случая)Can you claim on your household insurance if the tiles on your roof are stolen? — Можете ли вы потребовать выплаты страхового возмещения по вашему полису страхования дома, если похищена черепица с вашей крыши?
The premiums are reduced by fifty per cent if you don't claim on the policy. — (Страховые) премии уменьшаются на 50%, если вы не обращаетесь с требованиями о выплате страхового возмещения по полису.
See:
* * *
1) требование (платежа, возмещения, компенсации); 2) право (напр., право на изобретение, защищаемое патентом); 3) актив; 4) претензия.* * *иск; правопритязание; претензия (страх.); требование; рекламация; платежное требование; убыток (страх.). . Словарь экономических терминов .* * *предъявляемое в судебном или арбитражном порядке требование, вытекающее из принадлежащего истцу права в силу договора или других предусмотренных в законе оснований см. suit-----претензия, заявление, жалоба по поводу ненадлежащего выполнения обязательств по различным основаниям (в отношении количества, качества товаров, просрочки поставки и т. д.)-----требование о возмещении убытков, уплате штрафа, устранении дефектов в продукции и повышении ее качества, об улучшении качества страховых услуг----------for debtпредъявляемое в судебном или арбитражном порядке требование кредитора к заемщику относительно возврата ссуды или долга, выполнения долгового обязательства -
16 splash
1. transitive verb1) spritzen2) (Journ.) als Aufmacher bringen [Story usw.]2. intransitive verb1) (fly about in drops) spritzen2) (cause liquid to fly about) [umher]spritzen3) (move with splashing) platschen (ugs.)3. noun1) Spritzen, dashit the water with a splash — ins Wasser platschen (ugs.)
make a [big] splash — (fig.) Furore machen
2) (liquid) Spritzer, der3) (noise) Plätschern, dasPhrasal Verbs:- academic.ru/120833/splash_about">splash about* * *[splæʃ] 1. verb1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) bespritzen2) (to (cause to) fly about in drops: Water splashed everywhere.) spritzen3) (to fall or move with splashes: The children were splashing in the sea.) planschen4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) auffallend anbringen2. noun1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) das Klatschen2) (a mark made by splashing: There was a splash of mud on her dress.) der Spritzer3) (a bright patch: a splash of colour.) der Fleck* * *[splæʃ]I. n<pl -es>he dived into the pool with a big \splash es platschte, als er in den Pool spranga \splash in the pool eine Runde im Beckena \splash of brandy/rum/vodka ein Schuss m Weinbrand/Rum/Wodka\splash of colour Farbklecks m, Farbtupfer mto make a \splash Furore machenIII. vt1. (scatter liquid)▪ to \splash sth etw verspritzento \splash soda into a drink Sodawasser in ein Getränk spritzen2. (stain with liquid)▪ to \splash sth etw bespritzena stream of coffee \splashed the counter ein Kaffeestrahl ergoss sich über die Theke3. (spray)▪ to \splash sb/sth jdn/etw bespritzento \splash water all over sb jdn mit Wasser vollspritzenthe press has \splashed the story on the front page die Presse hat die Geschichte auf der ersten Seite groß rausgebracht famher picture was \splashed all over the newspapers ihr Bild erschien groß in allen ZeitungenIV. vi2. (play in water)▪ to \splash [about] [herum]planschen3. (spill) spritzena stream of juice \splashed over the counter ein Saftstrahl ergoss sich über die Theke* * *[splʃ]1. nhe dived in with a splash — es spritzte/platschte, als er hineinsprang
it made a splash as it hit the water — das Wasser spritzte nach allen Seiten, als es hineinfiel; (noise) es fiel platschend ins Wasser
to make a splash (fig) — Furore machen; (news) wie eine Bombe einschlagen; (book) einschlagen
2) (= sth splashed) Spritzer m; (esp in drink etc) Schuss m; (of colour, light) Tupfen m; (= patch) Fleck m2. vtto splash sb with water, to splash water over sb — jdn mit Wasser bespritzen
to splash paint on sth — etw mit Farbe bespritzen; (with brush) Farbe auf etw (acc) klatschen
the story was splashed all over the papers — die Geschichte wurde in allen Zeitungen groß rausgebracht (inf)
3. vi(liquid) spritzen; (rain, waves) klatschen; (tears) tropfen; (when diving, walking etc) platschen; (when playing) plan(t)schen* * *splash [splæʃ]A v/t1. bespritzen ( with mit)2. a) Wasser etc spritzen (on, over über akk):splash one’s money about bes Br umg mit Geld um sich werfen;splash out £500 bes Br umg 500 Pfund springen lassen (on für)b) Farbe etc klatschen (on auf akk)4. (be)sprenkeln5. umg (in der Zeitung) in großer Aufmachung bringen, groß herausstellen6. Plakate etc anbringen (on an dat)B v/i1. spritzen2. platschen:a) plan(t)schen:b) plumpsen umg:splash down wassern, eintauchen (Raumkapsel)C s1. Spritzen n2. Platschen n3. Klatschen n4. Spritzer m, (Spritz)Fleck m5. (Farb-, Licht) Fleck m6. umga) Aufsehen n, Sensation f:make a splash Aufsehen erregen, Furore machenb) große Aufmachung (in der Presse etc):get a splash groß herausgestellt werdenc) protziger Aufwand7. besonders Br Schuss m (Sodawasser etc)* * *1. transitive verb1) spritzensplash somebody/something with something — jemanden/etwas mit etwas bespritzen
2) (Journ.) als Aufmacher bringen [Story usw.]2. intransitive verb1) (fly about in drops) spritzen2) (cause liquid to fly about) [umher]spritzen3) (move with splashing) platschen (ugs.)3. noun1) Spritzen, dasmake a [big] splash — (fig.) Furore machen
2) (liquid) Spritzer, der3) (noise) Plätschern, dasPhrasal Verbs:* * *v.anspritzen v.bespritzen v.platschen v. -
17 corrective advertisement
рекл. объявление корректирующей [исправительной\] рекламы, объявление контррекламы, исправительная реклама, контррекламаSyn:See:Англо-русский экономический словарь > corrective advertisement
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18 stand
сущ.1) торг. стойка, прилавок, отдел ( используется в названиях отделов магазина в пределах торгового зала)Syn:counter 4)See:2) торг. ларек, киоск (располагается вне здания как отдельно торгующая точка; как правило имеет открытую для обозрения застекленную витрину)Syn:3) общ. стенд (выставочный, демонстрационный)application for stand reservation — заявка на резервирование стенда (на выставке, ярмарке)
4) общ. трибуна (на стадионе, скачках и т. п.)5) общ. позиция, точка зренияSyn:6) трансп. остановка (автобусная, троллейбусная и т. п.); стоянка (такси и т. п.)7) общ. подставка, штатив8) с.-х. древостой; травостой; хлебостой, урожай на корню* * * -
19 CTA
1) Общая лексика: Cerificate of Training Achievement2) Авиация: control area3) Медицина: computed tomography angiography (компьютерная томографическая ангиография), компьютерная томографическая ангиограмма4) Латинский язык: Cum Testamento Annexo5) Военный термин: Central TMDE ( Test, Measurement, and Diagnostic Equipment) Activity, Central Technical Authority, Chaplain, Territorial Army, Common Table of Allowance, Completely Terrible Analysis, combined target area, common table of allowances, companion trainer aircraft, components test area, controlled airspace6) Техника: communications technician A, administrative, compatibility test area, inform all addresses7) Юридический термин: Counter Tactical Assault8) Бухгалтерия: Corporation Tax Assessing9) Финансы: Currency Translation Adjustment, cumulative translation adjustment, Commodity Trading Advisor10) Биржевой термин: Call To Action, commodity trading adviser11) Сокращение: Caribbean Tourist Association, Case Telescoped Ammunition, CelsiusTech Australia, Circuit Technology (Australia), Commercial Travellers Association, Companion Trainer Aircraft (USAF), Conduit de Tir Analogue (Analogue fire control system (France))12) Физиология: Clear to auscultation13) Нефть: completions tank area14) Биохимия: Cystine Trypticase Agar15) Транспорт: Chicago Transit Authority, Controlled Time of Arrival16) Фирменный знак: Curriculum Training Associates (Company)17) Реклама: Contextually Targeted Advertising19) Глоссарий компании Сахалин Энерджи: Common Terms Agreement between the Company and the Phase 2 Senior Lenders20) ЕБРР: common terms agreement21) Полимеры: cellulose triacetate22) Контроль качества: Протокол об испытаниях (Certificate of Test Analyses)23) Фармация: Clinical Trial Application24) Общественная организация: Children of The Americas25) Должность: Chief Technical Adviser26) NYSE. Center Trust, Inc.28) НАСА: Controlled Thrust Assembly -
20 display
n роз., збут, марк. показ; виставка; розкладка; експозиція; a показовий; експозиційнийрозміщення товарів для привернення уваги покупців; ♦ покази розрізняються за місцем розташування, рекламною метою тощо═════════■═════════aisle display викладка в проході • товарна викладка в проході; assortment display змішана викладка товару; background display задній план рекламної вітрини • рекламний задник вітрини • задній план виставки; black-and-white display чорно-білий показ; bulk display викладка товару навалом • показ великої кількості товарів; case display вітринна викладка • експонування у вітринах; ceiling display стельова експозиція • стельова конструкція для підвішування товару; closed assortment display викладка товару з визначеним асортиментом; collective display колективна виставка; counter display показ товару на полицях; dealer display експозиція у дилера • рекламне оформлення дилерського закладу; electric display світлова виставка • світлова рекламна виставка; end-of-aisle display виклад в кінці проходу • експозиція в кінці проходу; eye-catching display виставка, яка приваблює погляд покупця • виставка, яка приваблює покупців; fashion display демонстрація моди; flat display одноманітна експозиція • одноманітно оформлений рекламний матеріал; floor display викладка товарів на підлозі; foreign display іноземна виставка • чужоземна виставка; free-standing display автономна експозиція; front-end display реклама на передній частині транспортного засобу; goods display показ товару • виставка товару; graphic display наочний показ • наочна виставка; group display колективна виставка • групова виставка; hanging display підвісна експозиція • підвісна вітрина; headlight display реклама на передній частині транспортного засобу; industrial display експозиція для сфери промисловості • промислова експозиція; in-store display внутрішнє рекламне оформлення • внутрішньокрамнична експозиція • експозиція всередині торговельного залу; island display острівна викладка товару; joint display спільна експозиція; jumble display безладна викладка; king-size display подовжений зовнішній транспортний планшет; major display головна виставка; merchandise display товарна викладка • показ товару; off-shelf display позаполична викладка товару; open display відкрита викладка товару • відкритий показ; open assortment display відкритий змішаний показ товарів; outdoor display вулична експозиція • експозиція вуличної реклами; outside display вулична експозиція • зовнішній транспортний планшет; permanent display постійна виставка; point-of-purchase display експозиція на місці продажу; portable display пересувний експозиційний прилад • компактна виставкова секція • пересувна експозиція; prepacked display розфасована викладка; product display товарна викладка • показ товару; queen-size display скорочений зовнішній транспортний планшет; rear-end display задній зовнішній транспортний планшет; retailer display рекламне оформлення підприємства роздрібної торгівлі • роздрібна експозиція • рекламно оформлені матеріали для роздрібних торговців; sample display виставка зразків; setting display тематична викладка; shelf display викладка товарів на полицях • стелажна викладка товару; special display особлива викладка товару; spot display точкова викладка; stimulus display показ стимулу; store display крамнична експозиція • магазинна експозиція; tail-light display задній зовнішній транспортний планшет; three-dimensional display об'ємна експозиція • об'ємний рекламний матеріал; trade display торговельна експозиція; traveling display компакт-планшет • пересувна експозиція; visual display візуальний показ; window display вітрина • виставка товарів у вітрині • виставка у вітрині═════════□═════════display advertising вітринно-виставкова реклама; display at an exhibition виставкова експозиція; display case вітрина • виставковий стенд; display device прилад для викладки; display of equipment виставка устаткування; display of goods показ товарів • виставлення товарів; display package пакет з прозорим віконцем • пакунок з прозорим віконцем; to put on a display організувати виставку; to rearrange the display змінювати/ змінити експозицію • змінювати/змінити порядок товарів на виставці; to refill the display поповнювати/поповнити виставку товарів • поповнювати/поповнити експозицію
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